Last couple of days I was checking Instagram too often – while travelling, in between meetings, before going to bed. The live updates and videos allowed me to follow #SonamKiShaadi on the go. Insta feed of a well-known Bollywood and fashion photographer was my window to this online streaming feast.
Conversations at work were around the same topic. Who’s Insta Feed to follow for updates, which fashion designer was pushing content? My Twitter timeline was buzzing with comments of following Sonam Kapoor’s wedding on social media. The day after her wedding I got a WhatsApp joke about attending Sonam Kapoor’s wedding on WhatsApp. While media was not allowed to directly cover the functions, Insta stories, videos and social media updates from the star studded guests was the feed for media and photographers.
My thoughts went back to 2001. As a college student, I was glued to the television watching live telecast of the famous Agra Summit between Pervez Musharraf and Atal Bihari Vajpayee. My interest in political science and media didn’t allow me to move away from the TV screen for those two days. My tired eyes slept and I missed the final outcome of the historic summit, also known as India’s first televised summit.
General discussions with friends and colleagues didn’t mention about following Sonam Kapoor’s wedding on TV or seeing pictures in newspapers. For an on-the-go consumer, it meant checking social media updates, Insta feeds of celebrities, stylists, media houses, photographers, fashion designers. While media was not allowed inside the wedding venue, they had access to videos from the functions and guests. The social media and smartphones made it a digital wedding for everyone to follow at their own convenience and personal choice. These conversations and comments made me think – Is #SonamKiShaadi India’s first online streaming celebrity event?