As the New Year dawned, two important words etched in my mind – Micro Resolutions and Micro Influencers. Unconsciously I have been thinking about it, making sense of the personal impact of these terms in 2020.
Micro Resolutions: With New Year comes New Year Resolutions – breaking some habits, embracing few, making personal and professional goals. I was never into making New Year Resolutions nor a person to plan things. While I always knew my area of interest, I did not really plan every career move. Instead I worked towards somethings, few happened along the way.
A believer of experience is the best teacher, deep somewhere they taught me to become conscious of my goals or to know what I really want. Importantly, a philosophical inclination made me aware of the need to take action to achieve my goals or my prayers.
A step further was to breakdown these big goals or ideas into small achievable goals. The universe was leading me to become more focused; some in-office trainings, my philosophical practice and even the circumstances. Hence when I read Ravi Kiran’s LinkedIn post about the need to make Micro Resolutions – it was a cue to win small victories for big experiences. Thus, began my journey towards making micro-resolutions, leading the way to big experiences through 2020.
Micro Influencers: Speak to any marketer or a media professional, a common denominator in the conversations will be micro influencers. Increasingly brands want to engage with these niche influencers, experts who will influence the opinion of their customers. Their social media profiles and presence is sought after to gain new customers and build equity.
Are these micro influencers only in the online world? The response to my post My Foodie Santa turns 93 validated that micro influencers are everywhere; they need to be tapped at the right time and in a correct manner. My memories about our uncle and his love for food resonated well with our friend circle. It became my most read post as uncle’s well wishers connected with the post. This experience took me back to my thesis while studying marketing communications. Then I had dwelled on the impact of word of mouth communications in choosing travel destinations and hotels.
Micro Influencers are nothing but a contemporary version of the word of mouth communication. Your product, service, offering or even a creative concept needs to connect with their passion and interests. These influencers, whether online or offline, will engage with you or influence your choice with open arms.
What comes to your mind when you think of micro resolutions or micro influencers?