2020: The year of micro resolutions and micro influencers

As the New Year dawned, two important words etched in my mind – Micro Resolutions and Micro Influencers. Unconsciously I have been thinking about it, making sense of the personal impact of these terms in 2020.

Micro Resolutions: With New Year comes New Year Resolutions – breaking some habits, embracing few, making personal and professional goals. I was never into making New Year Resolutions nor a person to plan things. While I always knew my area of interest, I did not really plan every career move. Instead I worked towards somethings, few happened along the way.

A believer of experience is the best teacher, deep somewhere they taught me to become conscious of my goals or to know what I really want. Importantly, a philosophical inclination made me aware of the need to take action to achieve my goals or my prayers.

A step further was to breakdown these big goals or ideas into small achievable goals. The universe was leading me to become more focused; some in-office trainings, my philosophical practice and even the circumstances. Hence when I read Ravi Kiran’s LinkedIn post about the need to make Micro Resolutions – it was a cue to win small victories for big experiences. Thus, began my journey towards making micro-resolutions, leading the way to big experiences through 2020.

Micro Influencers: Speak to any marketer or a media professional, a common denominator in the conversations will be micro influencers. Increasingly brands want to engage with these niche influencers, experts who will influence the opinion of their customers. Their social media profiles and presence is sought after to gain new customers and build equity.

Are these micro influencers only in the online world? The response to my post My Foodie Santa turns 93 validated that micro influencers are everywhere; they need to be tapped at the right time and in a correct manner. My memories about our uncle and his love for food resonated well with our friend circle. It became my most read post as uncle’s well wishers connected with the post. This experience took me back to my thesis while studying marketing communications. Then I had dwelled on the impact of word of mouth communications in choosing travel destinations and hotels.

Micro Influencers are nothing but a contemporary version of the word of mouth communication. Your product, service, offering or even a creative concept needs to connect with their passion and interests. These influencers, whether online or offline, will engage with you or influence your choice with open arms.

What comes to your mind when you think of micro resolutions or micro influencers?

Welcoming 2020 with Gratitude, Steep Goals

Personally, 2019 was extremely challenging. Looking back, I feel every month threw new challenges at me – professionally and personally. Someone recently told me ‘Life happens when we are busy planning’. As 2020 dawned my sense of Gratitude became even stronger and set steeper goals.

2019 was of self-reflection, self-discovery, edging me out of my comfort zone at so many levels. More importantly it taught me to develop a greater positive attitude towards life, with a deep sense of gratitude.

Every failure or a setback has a huge learning for us. My biggest test was in May 2019 when cancer yet again gripped my mother. Since then it has been a roller coaster – of emotions, understanding relationships, learning and unlearning. More importantly, at every stage it made me aware of immense gratitude towards every soul we touch in our lives. These times truly show us our life path. We were grateful we had blessings in abundance.

Taking care of my ailing mother was also a journey of self-discovery. Maybe it became a reason for personal reflection. It boosted my confidence in managing housework. I experimented and learned to cook many preparations that I was hesitant to make.

I renewed Random Thoughts yet again. Originally started in 2010, I had stopped blogging for long. In January 2018 yet again, I gave this blog a fresh outlook, but it was still not consistent. Last six months I started observing some many things some consciously some unconsciously.  It edged me to pen my Random Thoughts more often. This was another attempt at making this blog a platform for my Random Thoughts. This time my new role in content was indirectly helping me improve my thoughts, giving me confidence to explore new topics.

By now social media timeline was flooded with year-end reviews, opinions and personal resolutions. 2019 threw another challenge at me, elbowing me to be stronger and believing in myself. It gave me my 2020 objective and set steep goals for myself.

Wishing you all a Happy New Year!

What are you looking forward in 2020?

Consistency – the key to success

I restarted my blog around this time last year. One day I realised  I  have stopped thinking on my own – my writing and thoughts have been restricted to my professional requirements. It was good enough a trigger for me to relook at blogging..

When I started afresh, it also offered me an opportunity to learn so many things. Because blogging itself had changed so much. Apart from writing posts, there were so many other skills I wanted to learn – making creatives, using different tools etc. I was happy with the initial response to my posts.

There came phase when I completely stopped posting. Not because I did not have anything to post, but just could not put my thoughts together. Weekends passed, weekdays were occupied. That’s when I decided I needed to be consistent.. it comes with so many other things – planning, writing, thinking.  So today for the first time I just logged in and started penning down my thoughts…

Another area I really worked on being consistent is in exercising. I have earlier written about how I overcame the psychological barrier about fitness. But this time I decided to be consistent. I put exercise over everything else for last 3 months – social life, work. The results started showing. I started feeling good, That’s when again I slipped. I missed my sessions. But the good thing was I was missing exercise.. I again decided to challenge my inconsistency..

These and some other things have made Consistency my measurement of success for 2019.  I want to be consistent is every task I do.

What are your tips of being consistent?

 

 

 

 

 

Breaking the psychological barrier of fitness

Turning point was the shift in attitude to start enjoying the process

As a child I was thin. Weight gain started towards my teens. What followed was a constant habbit of answering questions related to my weight, listening to tips on right exercise, ‘friendly’ guidance and special attention to me because I was overweight etc. Over the years I tried different forms of exercise – walking, yoga, joining gym, alternate forms of exercise, avoiding outside food. Some close family and friends tried their best to motivate me to exercise seriously, suggesting to join, help, train, whatever. The motivation was not enough for me to take that plunge one more time. Perhaps, because my previous efforts had not shown any results.

But the wheels were changing within. My friend Suvarna and brother Abhishek adopted a healthy lifestyle for different reasons. Their dialogue and persistence continued in different ways. Meanwhile I was introduced to Shibani Gharat the runner. I always knew her as a journalist. Following her Instagram feed was subconsciously impacting my attitude towards exercise. Some other things were making me think of health goals. At this time another friend Yash and his wife Amruta convinced me to join their new venture Slimpossible. This was the true test of my intention to take that big leap.

Joining this wellness programme was test of my determination to make my health my priority. My family wondered why travel to Thane on Sundays when there are so many options available in Dadar. That one month actually helped to break that psychological barrier and bring joyfulness in this exercise. The four weeks of understanding how to strengthen our fitness goal and control our mind was the next step towards staying healthy, not just weight loss. In doing so I was also improving my culinary skills as we were introduced to simple healthy recipes. That month was a big shift from looking at weight loss as an obligation to enjoying it.

I began eating healthy, restarted my walks, woke up early for 20 mins of exercise, and manage other duties and responsibilities to accommodate exercise. For the first time I was complimented for weight loss, glowing skin, looking toned, etc. The days were more energetic and further strengthened my health goals. This week I complete a month of exercising at a new fitness center. What’s more gratifying that I haven’t missed the session once because of lack of motivation. This journey will become more beautiful with consistency. All set to conquer that too!

Inspire me with your stories of breaking psychological barriers !